Year: 2015 | Month: March | Volume 4 | Issue 1
Traditional Media of Communication
Abstract:
Traditional media have been in existence in India for long and have been used as a medium of communication, particularly in remote parts of the country where the modern media of communication has either less penetration or no penetration at all. Despite the revolution of modern media including; new media such as kiosks, internet, social networking such as facebook, twitter, MySpace etc., the traditional media yet occupy some space in the delivery of messages to a large number of people in the country. The traditional media are defined as ‘those media which attempt to
communicate a message to a particular group of target audiences in a given time in local dialect with entertainment’. Centre for communication program, John Hopkins University, Baltimore (USA) advocates ‘Enter-Educate’ approach for making the communication more effective. Traditional media, hence, become personal forms of
communication and can be considered to be ‘matchless persuasive means of communication for policy makers and administrators’ and an inexhaustible treasure of colorful forms and meaningful themes for mass media personnel
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